To succeed in creating magazines is a combination of many different parts, according to Christopher Ístlund.
Basic idea / Brand / Editorial staff / The written word / Creativity / Form / Photography / Ads / Marketing / News-stand sales / Subscribers / Funding
Quite a lot to attend to. Add to that the work of running a company with a number of employees who have artistic ambitions. Quite like having a company consisting of nothing but artists and writers. Not an easy thing, says Christopher, but real fun!
To succeed you need good marketing, something Christopher is very involved in: