To succeed in creating magazines is a combination of many different parts, according to Christopher Ístlund.

Basic idea / Brand / Editorial staff / The written word / Creativity / Form / Photography / Ads / Marketing / News-stand sales / Subscribers / Funding

Quite a lot to attend to. Add to that the work of running a company with a number of employees who have artistic ambitions. Quite like having a company consisting of nothing but artists and writers. Not an easy thing, says Christopher, but real fun!

To succeed you need good marketing, something Christopher is very involved in:

  • Outdoor advertising
  • Radio commercials: Listen
  • TV commercials: Plaza Magazine / Plaza Kvinna
  • Airport advertising
  • In-store advertising